For luxury cars the name equals status. Names like BMW, Toyota Avalon, Acura RL, Infiniti G35, or Nissan Maxima.
Status from a Hyundai would be hard sell. Just try imagining a CEO saying he drives a Azera. ??? Azera??.
But who knows what the market response will be..our Prime Minister drives a Chevy Impala!
The good. It has a long warranty and given the low selling price, Hyundai should sell boat loads of these cars.